# CTV Ad Fraud Prevention For Performance · Daypart

> Connected TV ad fraud is rampant due to the high CPMs in play-the same high CPMs that make it so devastating to waste any of your precious budget.

Source: https://daypart.ai/channels/ctv

- 20:00

### As investment in streaming media via connected TV platforms has increased explosively over the past several years, so has the amount of investment lost to fraud.

- 20:44
Because the cost per ad impression in CTV is significantly higher than in most formats, fraudsters have flocked here to take advantage of this bounty.

- 21:28
We know that measuring this channel is complex, but that’s why Daypart shines here: we won’t make it any more complicated by trying to help.

- 22:11
We’re here to block impressions that have no value in your measurement model, whatever it may be.

Daypart / Acme Commerce

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AC Acme Commerce Sample account

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ACME COMMERCE / WORKSPACE Your rules
Last 30 days · Sample

- Conservative Only the strongest fraud matches. 99%+
- Balanced Block high-confidence fraud. Review the rest. 95%+
- Strict Include suspicious, lower-confidence patterns. 75%+

Selected in this sample: Balanced.
No real rules are applied here.

Preview account · no live connection DAYPART OS / DEMO

Daypart / channels / CTV

### CTV

Lots of cooks already in the measurement kitchen? Don’t worry-we’ll be working the door, tossing out unsavory inventory.
[Join the waitlist](https://daypart.ai/waitlist/)