# Daypart · Scale growth by eliminating ad fraud > Daypart helps media buyers find wasted ad spend, inspect evidence, and set protection rules. Block bots, audit ad networks, and reach real people. Source: https://daypart.ai/ - - - - ## Scale growth by eliminating ad fraud. 22% of ad spend goes to fraud. Daypart slashes wasted budget by blocking bots, auditing ad networks, and showing ads to real humans. Set it and forget it in less than 5 minutes. [Join the waitlist](https://daypart.ai/waitlist) Closed beta · Early access How it works 01 / THE PLATFORM THE WORKSPACE Daypart / Acme Commerce daypart DEFENSE WORKSPACE AC Acme Commerce Media buyer Dashboard Activity Decisions Your rules Coverage Reports DAYPART WORKSPACE ACME COMMERCE / WORKSPACE Dashboard Last 30 days DEFENSE DASHBOARD ### Your spend, under protection. Bots blocked 1,186 Potential protection Ad spend protected $21,802 Potential protection Channels at risk 2 Programmatic · video TRAFFIC QUALITY Know what is reaching you. Evidence is linked to each placement. CHANNEL WATCHLIST Programmatic High risk Online video Review Placement-level signals Traffic review 4 placements loopfeed.example Programmatic Flagged streamburst.example Online video Review DAYPART WORKSPACE DAYPART OS / OVERVIEW Daypart in numbers THE RECORD SO FAR ### Daypart in numbers. 10M+ in spend defended 50 brands 20B impressions defended THE DAYPART PLATFORM ### Fraud detection shouldn’t be another marketing expense. Finding fraud is only useful if you can see the money behind it and act. Daypart connects the traffic, the placement, the decision, and the rule in one workspace. 01 / FIND Find the waste. See which traffic, publishers, and placements deserve a closer look. 02 / REMOVE Block it automatically. Choose a protection level; Daypart applies your rule to the traffic it evaluates. 03 / REINVEST Put spend back to work. Use the evidence to shift budget toward inventory that earns its place. A SHORTER PATH TO CLEANER SPEND ### How it works. 01 / 05 ONE SCROLL PER STEP ↓ ACME COMMERCE / WORKSPACE ACCOUNT SETUP / 01 01 / ONE-CLICK SETUP #### Authenticate in one click. Choose an ad account to start monitoring. Nothing gets blocked until you choose your rules. Connect a media source DAYPART / SETUP Facebook Ads Media source CONNECT Google Ads Media source CONNECT Programmatic Media source CONNECT Daypart / account access × SECURE ACCESS ##### Connect to Daypart Review access to your campaign and placement data, then confirm the connection. Read campaign and placement data Continue securely Connection step complete 02 / YOUR WORKSPACE #### Your workspace comes together. Campaigns, placements, and traffic signals come into view in one place. Daypart / workspace ACME COMMERCE PREPARING WORKSPACE Putting the picture together. 01 Campaigns ✓ 02 Placements ✓ 03 Traffic signals ✓ 03 / BUYER CONTROLS #### Your rules. Not ours. You decide how aggressive protection should be. Start conservative, use a balanced threshold, or review a wider range of suspicious traffic. PROTECTION LEVEL Conservative Only the strongest fraud matches. 99%+ Balanced ✓ Block high-confidence fraud. Review the rest. 95%+ Strict Include suspicious, lower-confidence patterns. 75%+ SELECTED LEVEL ##### Balanced protection. High-confidence fraud would be blocked. Other suspicious traffic would go to review. BUYER CONTROL Review before you enable protection. 04 / DASHBOARD #### See exactly what fraud is costing you. See bots blocked, ad spend protected, channels at risk, and the placements behind the numbers. Trace suspicious spend back to the inventory that generated it. Bots blocked 1,186 Potential protection Ad spend protected $21,802 Potential protection Channels at risk 2 Programmatic · online video Traffic review 4 placements Placement Channel Spend Decision loopfeed.example Programmatic $21,802 Flagged morningpaper.example Display $18,640 Allowed cartlane.example Commerce media $12,980 Allowed streamburst.example Online video $3,090 Review 05 / EVIDENCE & DECISIONS #### Know what gets blocked. And why. Open a placement to see the signals behind the call. Repeated requests, uniform click timing, and post-click behavior make the decision inspectable. PLACEMENTS / 04 loopfeed.example Programmatic · $21,802 Flagged streamburst.example Online video · $3,090 Review morningpaper.example Display · $18,640 Allowed LOOPFEED.EXAMPLE / PROGRAMMATIC 98% confidence ##### Repeated, automated activity Paid visits arrive at uniform intervals from a small IP cluster, with no meaningful activity after the click. IP cluster Repeated requests from a small cluster 94% Timing pattern Uniform intervals between clicks 89% Post-click behavior No meaningful on-site activity 96% EXPLORE THE WORKSPACE SCROLL ONCE FOR THE NEXT STEP ↓ DAYPART / COVERAGE #### Protect the media you already buy. One view across the platforms that own the interface and the inventory you buy programmatically. Platform availability is confirmed during onboarding. Media coverage ACME COMMERCE Walled gardens Paid social Search Commerce media Professional networks Programmatic Display Online video CTV Native DAYPART / REPORTING #### Make the value obvious to everyone else, too. Show suspicious spend, blocked spend, and the inventory behind each decision. Use the export alongside your own attribution or lift study to assess performance - without treating a dashboard percentage as proof of causality. Reports ACME COMMERCE Daypart ACME COMMERCE REPORT Less waste. More working media. $0 Spend blocked · monitoring only $24,892 Suspicious spend identified Media monitored $184,220 Placements reviewed 4 placements Protection Monitoring only DAYPART / ACCOUNT SETUP #### Start with monitoring. See what Daypart needs to surface suspicious placements before any blocking is enabled. - Read campaign and placement data - Review suspicious inventory with no blocking - Enable protection only when you are ready Activity feed ACME COMMERCE AC Acme Commerce Media source MONITORING WORKSPACE ACTIVITY Every move, in one place. - 09:41 FLAGGED Automated click pattern Programmatic · loopfeed.example - 09:39 REVIEW Unusual device mix Online video · streamburst.example - 09:37 HUMAN Visit quality verified Display · morningpaper.example Traffic signals · placement insights Review activity BAD TRAFFIC Nothing here. Yet. The suspicious clicks are still in your ad account. Connect Daypart and decide what belongs in here. Automatic protection YOUR RULES / CONTINUOUS REVIEW SET IT AND FORGET IT #### Turn it on once. Connect your media data, choose how aggressive you want to be, and start with monitoring. Daypart keeps evaluating traffic according to your rules, so protection does not depend on remembering to check another dashboard. TRAFFIC DAYPART ALLOW REVIEW BLOCK DAYPART / WHO IT HELPS ### For everyone accountable for ad spend. If you buy media, you should know how much reaches real people - and have a way to cut the waste. 01 / BRANDS #### Brands See where budget is lost before it can create demand. 02 / AGENCIES #### Agencies Bring clients clear evidence, protection decisions, and results. 03 / GROWTH TEAMS #### Growth teams Make cleaner traffic part of the performance workflow. DAYPART VS. TRADITIONAL VERIFICATION ### Verification tells you there’s fraud. Daypart helps you do something about it. Daypart vs traditional verification Traditional verification compared with Daypart Traditional verification Daypart Reports fraud Removes waste Adds another CPM cost Designed to improve economics Campaign-by-campaign setup Platform-level protection Black-box scores Inspectable decisions Fixed rules Buyer-controlled rules Measures the problem Acts on the problem DAYPART / RESOURCE DESK ### Better questions for better media buying. Explore the ideas behind cleaner traffic, clearer evidence, and less wasted spend. NEWSLETTER / BEEHIIV THE DILIGENCE REPORT #### Read the latest issue. A free Daypart briefing on the evidence behind the stories in advertising, AI, and media. D. Featured issue SEP 18, 2026 · 10 MIN READ ##### Real Fake People...Fake Out Real People? We have to talk about the perception of authority online. [Read this issue](https://newsletter.daypart.ai/p/real-fake-people-fake-out-real-people) PUBLICATION / LIVE ISSUE [Subscribe & browse](https://newsletter.daypart.ai/) PODCAST / SPOTIFY DAYPART / PODCAST #### Deeper Diligence. The Daypart podcast on advertising, AI, ecommerce, and digital media. Play the newest episodes here. DEEPER DILIGENCE / SPOTIFY Listen to the newest episodes. [Open on Spotify](https://open.spotify.com/show/033Qb6FyI674R3HLPdAHYS) NEW EPISODES UPDATE IN THE PLAYER [Open on Spotify](https://open.spotify.com/show/033Qb6FyI674R3HLPdAHYS) CLOSED BETA · YOUR RULES ### Find out how much fraud you’re paying for. Start with the evidence. See the suspicious traffic, where it comes from, and what Daypart would block before choosing your protection level. [Join the waitlist](https://daypart.ai/waitlist) - - -