# DoubleVerify vs. Daypart · Daypart

> DoubleVerify is an auditor of media quality seeking to accredit impressions as “authentic,” whereas Daypart is a performance anti-fraud system.

Source: https://daypart.ai/vs/daypart-vs-doubleverify

### DoubleVerify vs. Daypart, side by side

Daypart / DoubleVerify vs. Daypart side by side

Ad verification DoubleVerify

Performance anti-fraud Daypart

Who it’s for

If proving your impressions adhere to a specific and defined “quality” standard before even reaching the question of whether or not said impression led to valuable action, DoubleVerify may be the solution for you.

If you’re more concerned with conversion and sales driven data being the only metrics driving your fraud blocking, Daypart may be for you.

Ownership

DoubleVerify recently being purchased by Nielsen will be a consideration for some advertisers; if you prize synergy between your ad fraud prevention and Nielsen’s measurement suite, or independence from your measurement provider will weigh on the decision.

Using both

Because DoubleVerify does not utilize client conversion data on its social media product, Daypart can close a crucial gap for DoubleVerify users.

Daypart / Join the waitlist

### Scale growth by eliminating ad fraud.

[Join the waitlist](https://daypart.ai/waitlist/)