Welcome to our detailed guide on multimedia file specifications. In this guide, you will find a comprehensive set of technical requirements for producing high-quality CTV/Video, Audio, Banners, and Native files. Adhering to these specifications ensures the consistency and reliability of your media content across different platforms and devices.
CTV/Video
- Aspect ratio: 16:9 or 4:3
- Size: 1280x720, 1920x1080, or 1440x1080
- Bitrate: 15-30 mbps
- Frame rate: 23.98, 25, or 29.97
- Format: Quicktime (.mov) or Mpeg-4 (.mp4)
- Max file size: 30 MB
- Max length: 60 seconds
- Color space: 4:2:2
- Audio Bitrate: 192 kbps minimum
- Audio sample rate: 48 kHz
- Audio codec: H.264
Additional context:
- Audio is required
- 2 audio channels only
- Letterboxing on 1.78:1 (16:9) or pillarboxing on 1.33:1 (4x3) content is not allowed.
- Asset must have constant frame rate.
Video transcoding requirements:
- HD Variable Bitrate: 400-20,000 kbps
- Hulu requires 20,000 kbps
- Peacock requires an HD Constant Bitrate of 20,000 kbps and the file format must be MP4
- For default non-HD inventory (such as online video and non CTV/OTT placements) bitrate is 400-600 kbps
Audio
- File type: .ogg, .mp3, .wav, .mp4, .mpeg, or .webm
- File size: 500mb max file size
- Bitrate: 128-320kbps (Spotify requires 192kbps)
- Sample rate: 44.1kHz
- Spot lengths: 15s, 30s, or 60s (30s is most popular and required for Spotify)
- Loudness: Integrated average loudness of -16 LUFS (+/- 1.5 LUFS) and a True Peak limit of -2.0 dBTP
Companion banners are optional but heavily encouraged:
- Companion banner dimensions: 640x640 (Spotify), 300x250 (most popular), 728x90 (desktop)
- Companion banner file types: .jpeg or .png
- File size: 150 kbps
- Click through URL required
Banner
- File Format: .gif .jpg .jpeg or .png
- File size: 150kb max file size
- Dimensions: Most popular available sizes are 300x250, 320x50, 728x90, 300x600, 160x600, 320x480, 970x250, 300x50, 970x90, 320x100, 336x280, 250x250
- Other requirements: Must include a landing page URL that matches the advertiser URL
Native
Programmatic Native Display:
- File format: .jpeg
- File size: 1mb max
- Dimensions: 1000x600
Programmatic Native Video:
- File format: .MP4, .MOV
- Aspect Ratios: 16:9 (preferred), 4:3, 1:1
- Video Size Limit: 150 MB
- Bitrate: greater than 2500 kbps
- Video length: 6-30 seconds (preferred), 90 seconds maximum
