Walled gardens
- Paid social
- Search
- Commerce media
- Professional networks
Programmatic
- Display
- Online video
- CTV
- Native
Platform availability is confirmed during onboarding.
06:00 Morning drive. Your ads are already running.
Scale growthby eliminatingad fraud.
22% of ad spend goes to fraud. Daypart slashes wasted budget by blocking bots, auditing ad networks, and showing ads to real humans. Set it and forget it in less than 5 minutes.
Closed beta. Early access by waitlist.
and see what Daypart does with you.
Defense dashboard · sample workspace
Your spend, under protection.
Bots blocked1,186
Ad spend protected$21,802
Channels at risk2Programmatic, video
loopfeed.exampleProgrammaticFlagged
streamburst.exampleOnline videoReview
morningpaper.exampleDisplayHuman
- HUMANVisit quality verified · morningpaper.example
- FLAGGEDAutomated click pattern · loopfeed.example
- REVIEWUnusual device mix · streamburst.example
- HUMANVisit quality verified · dailyrecipes.example
- FLAGGEDUniform click timing · loopfeed.example
You’re traffic too. Daypart is checking this visit the way it checks paid clicks.
Checking
- Scroll timing
- scroll a little
- Pointer path
- no movement yet
- Reading pauses
- 0
Measured in this tab only. Nothing is stored or sent.
The record so far
Daypart in numbers.
- in spend defended
- 10M+
- brands
- 50
- impressions defended
- 20B
10:00 Daytime. Budgets are spending at full speed.
Fraud detection shouldn’t be another marketing expense.
Finding fraud is only useful if you can see the money behind it and act. Daypart connects the traffic, the placement, the decision, and the rule in one workspace.
- Find
Find the waste.
See which traffic, publishers, and placements deserve a closer look.
- Remove
Block it automatically.
Choose a protection level; Daypart applies your rule to the traffic it evaluates.
- Reinvest
Put spend back to work.
Use the evidence to shift budget toward inventory that earns its place.
12:00 Lunch break. Five steps, about five minutes.
How it works.
- 01
Authenticate in one click.
Connect Facebook Ads, Google Ads or your programmatic seat. Daypart starts by monitoring, and nothing gets blocked until you choose your rules.
- 02
Your workspace comes together.
Campaigns, placements, and traffic signals come into view in one place.
- 03
Your rules. Not ours.
Pick how aggressive protection should be. Conservative acts at 99%+ confidence, Balanced at 95%+, Strict includes patterns down to 75%.
- 04
See exactly what fraud is costing you.
Bots blocked, spend protected and channels at risk, each linked to the placements behind it.
- 05
Know what gets blocked. And why.
Every decision carries its evidence: the signals, the confidence, and the rule that applied.
Step 01 · Connect
Connect to Daypart.
- Facebook AdsConnected
- Google AdsConnected
- ProgrammaticConnect
Monitoring only. Nothing is blocked yet.
Step 02 · Preparing workspace
Putting the picture together.
- Campaigns
- Placements
- Traffic signals
Step 03 · Protection level
Your rules. Not ours.
Step 04 · Dashboard
What fraud is costing you.
Bots blocked1,186
Spend protected$21,802
Step 05 · Decision
loopfeed.example Blocked
- Uniform click timing99%
- IP clustering97%
- No post-click activity95%
Rule applied: Balanced (95%+). Placement-level evidence.
18:00 Afternoon drive. Every channel, one desktop.
Protect the media you already buy.
One view across the platforms that own the interface and the inventory you buy programmatically.
Make the value obvious to everyone else, too.
Show suspicious spend, blocked spend, and the inventory behind each decision. Use the export alongside your own attribution or lift study, without treating a dashboard percentage as proof of causality.
- Suspicious spend identified
- $24,892
- Media monitored
- $184,220
- Spend blocked, monitoring only
- $0
Start with monitoring.
See what Daypart needs to surface suspicious placements before any blocking is enabled.
- Read campaign and placement data
- Review suspicious inventory with no blocking
- Enable protection only when you are ready
Turn it on once.
Connect your media data, choose how aggressive you want to be, and start with monitoring. Daypart keeps evaluating traffic according to your rules, so protection does not depend on remembering to check another dashboard.
21:00 Prime time. The most expensive hour to waste.
For everyone accountable for ad spend.
If you buy media, you should know how much reaches real people, and have a way to cut the waste.
- Agencies Agency Bring clients clear evidence, protection decisions, and results.
- Emerging brands Brand See where budget is lost before it can create demand.
- Mid-market Growth team Make cleaner traffic part of the performance workflow.
- Enterprise Enterprise Consistent rules across brands and channels, with evidence procurement can read.
23:00 Late night. The reports are in. Now what?
Verification tells you there’s fraud. Daypart helps you do something about it.
| Traditional verification | Daypart |
|---|---|
| Removes waste | |
| Designed to improve economics | |
| Platform-level protection | |
| Inspectable decisions | |
| Buyer-controlled rules | |
| Acts on the problem |
00:00 Overnight
People log off. Bots don’t.
- 00:00 Midnight. The people line starts to fall, the way it does every night.
- 01:00 Your customers are asleep. The clicks keep arriving at exactly the same pace.
- 03:00 Nobody is comparing running shoes at 3 AM. Something is still clicking, on the same beat.
- 04:00 Uniform intervals, a small IP cluster, no meaningful activity after the click.
- 05:00 Daypart flags it, shows you the evidence, and blocks it under the rules you chose.
- Uniform click timing99%
- IP clustering97%
- No post-click activity95%
05:00 Before dawn. Some reading for the commute.
Better questions for better media buying.
Explore the ideas behind cleaner traffic, clearer evidence, and less wasted spend.
Latest issue · Sep 18, 2026 · 10 min read
Real Fake People… Fake Out Real People?
We have to talk about the perception of authority online.
A free Daypart briefing on the evidence behind the stories in advertising, AI, and media.
Listen to the newest episodes
The Daypart podcast on advertising, AI, ecommerce, and digital media.
Adtech service status
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05:59 Closed beta. Your rules.
Find out how much fraud you’re paying for.
Start with the evidence. See the suspicious traffic, where it comes from, and what Daypart would block before choosing your protection level.
Join the waitlist