Scale growth by eliminating ad fraud.

22% of ad spend goes to fraud. Daypart slashes wasted budget by blocking bots, auditing ad networks, and showing ads to real humans. Set it and forget it in less than 5 minutes.

Join the waitlist Closed beta · Early access

How it works

01 / THE PLATFORMTHE WORKSPACE

Daypart / Acme Commerce

DEFENSE DASHBOARD

Your spend, under protection.

Bots blocked1,186Potential protection

Ad spend protected$21,802Potential protection

Channels at risk2Programmatic · video

TRAFFIC QUALITYKnow what is reaching you.Evidence is linked to each placement.

CHANNEL WATCHLIST

ProgrammaticHigh risk

Online videoReview

Placement-level signals

Traffic review4 placements

loopfeed.exampleProgrammaticFlagged

streamburst.exampleOnline videoReview

DAYPART WORKSPACEDAYPART OS / OVERVIEW

Daypart in numbers

THE RECORD SO FAR

Daypart in numbers.

10M+in spend defended

50brands

20Bimpressions defended

THE DAYPART PLATFORM

Fraud detection shouldn’t be another marketing expense.

Finding fraud is only useful if you can see the money behind it and act. Daypart connects the traffic, the placement, the decision, and the rule in one workspace.

01 / FINDFind the waste.

See which traffic, publishers, and placements deserve a closer look.

02 / REMOVEBlock it automatically.

Choose a protection level; Daypart applies your rule to the traffic it evaluates.

03 / REINVESTPut spend back to work.

Use the evidence to shift budget toward inventory that earns its place.

A SHORTER PATH TO CLEANER SPEND

How it works.

01 / 05ONE SCROLL PER STEP ↓

ACME COMMERCE / WORKSPACEACCOUNT SETUP / 01

01 / ONE-CLICK SETUP

Authenticate in one click.

Choose an ad account to start monitoring. Nothing gets blocked until you choose your rules.

Connect a media sourceDAYPART / SETUP

Facebook AdsMedia sourceCONNECT

Google AdsMedia sourceCONNECT

ProgrammaticMedia sourceCONNECT

02 / YOUR WORKSPACE

Your workspace comes together.

Campaigns, placements, and traffic signals come into view in one place.

Daypart / workspaceACME COMMERCE

PREPARING WORKSPACEPutting the picture together.

01Campaigns

02Placements

03Traffic signals

03 / BUYER CONTROLS

Your rules. Not ours.

You decide how aggressive protection should be. Start conservative, use a balanced threshold, or review a wider range of suspicious traffic.

PROTECTION LEVEL

ConservativeOnly the strongest fraud matches.99%+

Balanced Block high-confidence fraud. Review the rest.95%+

StrictInclude suspicious, lower-confidence patterns.75%+

SELECTED LEVEL

Balanced protection.

High-confidence fraud would be blocked. Other suspicious traffic would go to review.

BUYER CONTROLReview before you enable protection.

04 / DASHBOARD

See exactly what fraud is costing you.

See bots blocked, ad spend protected, channels at risk, and the placements behind the numbers. Trace suspicious spend back to the inventory that generated it.

Bots blocked1,186Potential protection

Ad spend protected$21,802Potential protection

Channels at risk2Programmatic · online video

Traffic review4 placements

Placement	Channel	Spend	Decision
loopfeed.example	Programmatic	$21,802	Flagged
morningpaper.example	Display	$18,640	Allowed
cartlane.example	Commerce media	$12,980	Allowed
streamburst.example	Online video	$3,090	Review

05 / EVIDENCE & DECISIONS

Know what gets blocked. And why.

Open a placement to see the signals behind the call. Repeated requests, uniform click timing, and post-click behavior make the decision inspectable.

PLACEMENTS / 04

loopfeed.exampleProgrammatic · $21,802Flagged

streamburst.exampleOnline video · $3,090Review

morningpaper.exampleDisplay · $18,640Allowed

LOOPFEED.EXAMPLE / PROGRAMMATIC98% confidence

Repeated, automated activity

Paid visits arrive at uniform intervals from a small IP cluster, with no meaningful activity after the click.

IP clusterRepeated requests from a small cluster94%

Timing patternUniform intervals between clicks89%

Post-click behaviorNo meaningful on-site activity96%

EXPLORE THE WORKSPACESCROLL ONCE FOR THE NEXT STEP ↓

DAYPART / COVERAGE

Protect the media you already buy.

One view across the platforms that own the interface and the inventory you buy programmatically.

Platform availability is confirmed during onboarding.

Media coverageACME COMMERCE

Walled gardensPaid socialSearchCommerce mediaProfessional networks

ProgrammaticDisplayOnline videoCTVNative

DAYPART / REPORTING

Make the value obvious to everyone else, too.

Show suspicious spend, blocked spend, and the inventory behind each decision. Use the export alongside your own attribution or lift study to assess performance—without treating a dashboard percentage as proof of causality.

ReportsACME COMMERCE

DaypartACME COMMERCE
REPORT

Less waste. More working media.

$0Spend blocked · monitoring only

$24,892Suspicious spend identified

Media monitored$184,220

Placements reviewed4 placements

ProtectionMonitoring only

DAYPART / ACCOUNT SETUP

Start with monitoring.

See what Daypart needs to surface suspicious placements before any blocking is enabled.

Read campaign and placement data
Review suspicious inventory with no blocking
Enable protection only when you are ready

Activity feedACME COMMERCE

ACAcme CommerceMedia sourceMONITORING

WORKSPACE ACTIVITYEvery move, in one place.

09:41FLAGGED
Automated click patternProgrammatic · loopfeed.example
09:39REVIEW
Unusual device mixOnline video · streamburst.example
09:37HUMAN
Visit quality verifiedDisplay · morningpaper.example

Traffic signals · placement insights Review activity

BAD TRAFFICNothing here. Yet.

The suspicious clicks are still in your ad account. Connect Daypart and decide what belongs in here.

Automatic protectionYOUR RULES / CONTINUOUS REVIEW

SET IT AND FORGET IT

Turn it on once.

Connect your media data, choose how aggressive you want to be, and start with monitoring. Daypart keeps evaluating traffic according to your rules, so protection does not depend on remembering to check another dashboard.

TRAFFIC DAYPART

ALLOWREVIEWBLOCK

DAYPART / WHO IT HELPS

For everyone accountable for ad spend.

If you buy media, you should know how much reaches real people—and have a way to cut the waste.

01 / BRANDS

Brands

See where budget is lost before it can create demand.

02 / AGENCIES

Agencies

Bring clients clear evidence, protection decisions, and results.

03 / GROWTH TEAMS

Growth teams

Make cleaner traffic part of the performance workflow.

DAYPART VS. TRADITIONAL VERIFICATION

Verification tells you there’s fraud.
Daypart helps you do something about it.

Daypart vs traditional verification

Traditional verification compared with Daypart
Traditional verification	Daypart
Reports fraud	Removes waste
Adds another CPM cost	Designed to improve economics
Campaign-by-campaign setup	Platform-level protection
Black-box scores	Inspectable decisions
Fixed rules	Buyer-controlled rules
Measures the problem	Acts on the problem

DAYPART / RESOURCE DESK

Better questions for better media buying.

Explore the ideas behind cleaner traffic, clearer evidence, and less wasted spend.

NEWSLETTER / BEEHIIV

THE DILIGENCE REPORT

Read the latest issue.

A free Daypart briefing on the evidence behind the stories in advertising, AI, and media.

Featured issueSEP 18, 2026 · 10 MIN READ

Real Fake People...Fake Out Real People?

We have to talk about the perception of authority online.

Read this issue

PUBLICATION / LIVE ISSUESubscribe & browse

PODCAST / SPOTIFY

DAYPART / PODCAST

Deeper Diligence.

The Daypart podcast on advertising, AI, ecommerce, and digital media. Play the newest episodes here.

DEEPER DILIGENCE / SPOTIFYListen to the newest episodes.Open on Spotify

NEW EPISODES UPDATE IN THE PLAYEROpen on Spotify

CLOSED BETA · YOUR RULES

Find out how much fraud you’re paying for.

Start with the evidence. See the suspicious traffic, where it comes from, and what Daypart would block before choosing your protection level.

Join the waitlist