The D2C Knitting Market Report 2026

KNITTING / ANONYMIZED MARKET REPORT An anonymized Daypart market snapshot of knitting stores, pricing buckets, discount depth, geography, search interest, tags, and review coverage. Brand A median price $40 observed category median $32 pooled stores analyzed 46 extended group price percentile 72nd store medians MARKET STRUCTURE VALUE Category Knitting Products in set 11,733 comparison products + 754 Brand A products Priced listings 65,300 Stores analyzed 25 comparison stores + Brand A; 46-store extended group for geography and size tiers Median store size 373 products Market concentration Top 10 stores hold 52.5% of products; HHI 378.2 Geographic split 100% US across the extended 46-store group Brand A price percentile 72nd Single crawl evidence file; Brand A is anonymized and comparison stores are aggregate only. DISCOUNT DEPTH DISCOUNT DEPTH Significant discounts dominate the analyzed set. Basis: 5,117 discounted products across the comparison set. discounted products 5,117 comparison set sitewide sales 3 stores >=30% stores 25 comparison median on sale 0.9% per store Minor (<10%) 4.1% Moderate (10-25%) 35.7% Significant (25-50%) 56.3% Clearance (>50%) 3.8% Sitewide sales: 3 of 25 comparison stores are at or above 30% discounted; Brand A is 31.9%. STORE PRICING STORE DISTRIBUTION Store pricing resolves into median buckets. Stores grouped by median price; no per-store rows are shown. largest bucket 8 $30-40 Brand A median $40 observed high bucket 6 $40+ variant listings 65,300 priced < $20 3 stores $20-30 7 stores $30-40 8 stores $40+ 6 stores MEDIAN BUCKET STORES AVG MEDIAN AVG MIN AVG MAX AVG % SALE AVG PRODUCTS < $20 3 $19 $1.9 $2,538 0.7% 916 $20-30 7 $26 $1.78 $510 13.2% 529 $30-40 8 $35 $2.58 $1,519 0.6% 369 $40+ 6 $66 $5.75 $1,829 13.0% 317 <$10 8.7% $10-25 27.6% $25-50 29.3% $50-100 14.1% $100-250 10.1% $250-500 0.7% $500+ 9.6% The category-wide distribution is variant-level; 29.3% of priced listings sit in the $25-50 bucket. PRICING LANDSCAPE PRICING…