AM Drive (Morning Drive): Rise and shine with the AM Drive! This is when radios come alive, typically from 6:00 am to 10:00 am, Monday to Friday. In some buzzing markets, the action starts even earlier.
Afternoon Drive (PM Drive): When the afternoon yawns stretch from 3:00 pm to 7:00 pm, Monday to Friday, you're in the PM Drive zone. It's the time to tune in as the day unwinds.
Arbitron: Meet the big cheese of radio ratings – Arbitron. They're the ones keeping tabs on who's listening to what. Now Nielsen Audio.
Audience Composition: The who's who of listeners. This tells you the age, gender, and other demographics tuning into a station.
Audience Engagement Initiatives: It's about conversation, not just broadcast. Engage with listeners through contests, polls, and interactive segments that bring your brand to life.
Avail: Think of this as a golden slot, a prime commercial position just waiting for your ad.
Average Quarter-Hour Audience: Counting the crowd hanging out for at least 5 minutes in a 15-minute radio rendezvous.
Average Quarter-Hour Persons (AQH): This is where the magic number lives – the average crowd tuning into a station for at least five minutes during any 15-minute showdown.
Average Quarter-Hour Rating: Imagine AQH as a percentage of the audience pie – that's your Average Quarter-Hour Rating, giving you the scoop on a station's share.
Average Weekly Hours per Listener: The weekly clock of listeners’ devotion to a station, averaged across all ears.
Best Time Available (BTA): It's like getting the VIP treatment for your ads. They're placed at the best slots available on a station's schedule.
Billboard (Radio Billboard): Here's where your brand gets to play a name-dropping game in exchange for supporting a show or station.
Branded Content: More than just an ad, it's a story. Create content that resonates with listeners, blending seamlessly with the station's programming.
Broadcast Coverage Area: The stage where your station's voice reaches, painting the airwaves far and wide.
Bumper Ads: Quick and catchy, bumper ads are short messages that play right before or after key segments, keeping your brand in the listener's mind at crucial moments.
Cancellation Policy: The rulebook for backing out of an ad spot, often with a heads-up and a fee.
Cluster: A powerhouse of stations, all under one roof, either owning or managing a group of stations in the same market.
Combo: A dynamic duo (or more) of radio stations, under the same ownership, harmonizing their tunes in one market.
Community Event Sponsorship: It's about being a part of something bigger. Sponsoring community events through radio gives your brand a local, caring touch.
Cost Efficiency Factor (CEF): The wallet-friendly measure of your ad's reach, calculating the cost to charm a thousand listeners.
Cost Per Point (CPP): Here's where you weigh the cost against the impact. CPP tells you the price of reaching an audience equivalent to 1% of the population in your target demographic.
Cost Per Thousand (CPM): The cost game gets real with CPM – it's the price tag for delivering your message to 1,000 pairs of ears.
Coverage Area: The stage where your message performs, this is the geographic reach of a station's signal.
Cross-Media Integration: Don't just stick to radio. Integrate your campaign across different media platforms for a multi-dimensional approach that reaches listeners wherever they are.
Cume Persons: The roll call of unique listeners who tune in for a slice of radio pie, at least five minutes worth, during a specific time frame.
Day parts: The radio's daily chapters – 'Breakfast' (6-9am) and 'Drive' (4-7pm) – each with its own audience flavor.
Daypart: It's like slicing the day into delicious, advertising-friendly pieces. From the morning (AM Drive) to midday, afternoon (PM Drive), and evening, each slice offers a unique taste of audience engagement.
Daytime: The workday's audio companion, usually spanning 10:00 am to 3:00 pm.
Demo (Target Demo): Picture your ideal customer group – that's your Target Demo. It's all about age, lifestyle, and who's most likely to nod along to your message.
Digital Streaming Ads: Not just the airwaves, but the digital waves too. These ads play on the station's online stream, reaching the tech-savvy, always-connected crowd.
Direct Response Advertising: Ads that don't just talk but also ask listeners to act, and act now.
Effective Reach: It's the sweet spot of ad repetition – making sure your message hits ears at least thrice during a campaign.
Endorsement: When a station or its stars put their stamp of approval on your product.
Equal Distribution: This is about fairness in ad scheduling. Your commercials get a chance to shine equally across different times and shows.
Equal Rotation: Similar to Equal Distribution, but this time, it's about giving each of your ads its moment in the sun, spread evenly across the schedule.
Evening: When the sun sets and the clock ticks from 7pm to Midnight, Monday through Friday, you're in Evening territory – a time when listeners tune in to unwind.
Event Tie-ins: Ride the wave of big events. Tie your ads into major happenings, from sports finals to concerts, and catch the excitement (and ears) of a captive audience.
Fixed Position: This is the VIP lounge of ad spots. Your commercial lands a precise, coveted slot, either at a specific time or within a must-listen program.
Flight: Think of it as advertising with a rhythm – a dance of on and off periods. It’s a strategy that mixes bursts of ads with some quiet time.
Flight Dates: Mark your calendars – these are the start and end dates of your ad campaign's grand tour on the airwaves.
Frequency: It’s all about the encore. Frequency tells you how often listeners are serenaded by your commercial.
Frequency Discounts: The more you play, the less you pay. Frequency discounts reward you for airing your ad more often, making it a win-win for reach and budget.
Frontload: A strategic move where you stack more ads earlier in the week, catching ears when the competition is low.
Gross Impressions (GIs): The grand total of ears reached by your ad across its entire schedule. It's the sum of all those Average Quarter-Hour audiences.
Gross Rating Points (GRPs): Think of it as the scorecard of your ad's reach – the total of all those rating points racked up by your campaign.
Identification (ID): A quick nod to your sponsor in the midst of radio magic.
Impacts: The sum of all listens your ad racks up – each one a chance to make an impression.
Integrated Campaigns: It's a full-scale ad invasion. Integrated campaigns combine on-air, online, and on-ground strategies for a comprehensive brand presence that's hard to miss.
Lead Time: The head start needed for getting your ad on air or tweaking it to perfection.
Live Read: Nothing beats the personal touch. This is when a station personality brings your ad to life, live on the air.
Local Marketing Agreement (LMA): It’s like having a wingman for your ads. One station or owner takes charge of selling airtime on another station they don’t own.
Makegood: A 'sorry' gift of ad time when your scheduled spot gets missed or muddled.
Market Share: Your station’s slice of the radio listening pie in its broadcast area.
Metropolitan Statistical Area (MSA): The urban heartland where your station's voice resonates.
Midday: The heart of the workday, from 10am to 3pm, Monday to Friday. It’s when listeners tune in between morning rush and evening unwind.
Net Reach: The big picture of your ad's audience. It's the tally of different ears that catch your message at least once.
News Segment Sponsorship: Be the brand that brings the news. This sponsorship puts your name right alongside the latest happenings, keeping you top-of-mind.
Niche Targeting: Hitting the bullseye with your ads. Niche targeting allows you to focus on very specific listener segments, ensuring your message resonates with exactly the right crowd.
Non-clearance: When your ad has to step aside, often due to scheduling hiccups.
OTH (Opportunity to Hear): The number of times your ad could potentially tickle a listener's ears.
On-Demand Sponsorship: For the podcast and replay crowd. Sponsor on-demand content and align your brand with the convenience of listen-when-you-want radio.
Optimum Effective Scheduling (OES): It's like playing chess with your ads, strategically placing them to charm the majority of listeners at least thrice a week, any time from dawn till midnight.
Overnight: The midnight-to-dawn show, where the night owls and early birds tune in.
Package Billing: A one-price buffet for your ads, regardless of how many times they play.
Piggy-Back: Two ads for the price of one, back-to-back, from the same advertiser. It’s like a double-feature at the movies, but for your ears.
Population: The headcount within your station’s Total Survey Area, all potential ears for your message.
Pre-emption and Pre-emptible: A game of musical chairs for ads. Your spot might get bumped for something pricier or more urgent.
Public Service Announcements (PSAs): Give back with your message. PSAs offer valuable information or support community causes, aligning your brand with goodwill and social responsibility.
RAJAR: The UK's radio audience scorekeeper, blending BBC and commercial stations into one comprehensive listen-o-meter.
Reach Index: It’s a game of ratios, comparing how a target market tunes into a station against the general adult audience.
Remnant Space: Think of this as the clearance rack of radio ads. It’s the unsold spots going at a discount, perfect for the budget-savvy advertiser.
Rep: Short for 'representative' - these are the maestros of your ad campaign, guiding you through the world of radio advertising.
Roadblock: It's not traffic; it's better. This is when your ad plays simultaneously across multiple stations, capturing a wider audience in one fell swoop.
Rotation: It's the merry-go-round for your ads, ensuring they get airtime across various days and hours.
Run of Schedule (ROS): Your ad goes on a station-wide tour, popping up across different shows and times, typically Monday to Friday, from dawn till midnight.
Seasonal Campaigns: Align your ads with the seasons. Whether it's back-to-school, holiday shopping, or summer fun, seasonal campaigns let you tap into the listener's current mindset.
Separation: It's about keeping your competitors at arm's length in the ad lineup.
Share Index: Similar to Reach Index, but it's all about how long your target market stays tuned compared to the average adult.
Show Sponsorship: This is more than just an ad; it's a partnership. You get to be the main squeeze, the name associated with a popular show or segment.
Simulcast: Two or more stations, singing the same song – broadcasting identical programs and ads simultaneously.
Sponsorship: It's like putting your name on a trophy; you get to be the hero backing a radio program or special feature.
Spot Buy: Keeping it flexible and spontaneous. A spot buy lets you purchase ad time on an as-needed basis, perfect for those last-minute campaigns.
Station-Produced Specials Sponsorship: Be part of radio magic. Sponsor special programming produced by the station, from holiday specials to remembrance days, and align your brand with memorable moments.
Syndicated Show Sponsorship: Get on the national stage by sponsoring popular syndicated shows. This puts your brand in the ears of a broader, sometimes nationwide audience.
TOMA (Top-of-Mind-Awareness): It’s the gold medal in the memory Olympics – being the first brand listeners think of in your category.
Target Demo: Your dream crowd. The group of listeners you're aiming to dazzle with your ad.
Targeted Advertising: This is like having a GPS for your ads. You pinpoint exactly who you want to reach, whether it's by age, gender, interests, or lifestyle.
Time Spent Listening (TSL): A measure of how long your audience sticks around to hear what's on air.
Time-Check Sponsorship: It's time for your brand to shine. Sponsor the time-checks and become a part of the listener's daily routine, every time they check the clock.
Total Audience Plan (TAP): A jigsaw puzzle of ads, fitting together across all station dayparts for the widest possible audience embrace.
Total Survey Area (TSA): The kingdom of your station’s influence – the broader area where listeners tune in.
Total Weekly Hours: Add up every quarter-hour of listening over a week, and voila – the total time your station keeps ears hooked.
Traffic Reports Sponsorship: Stuck in traffic? Your ad won't be. Sponsor the traffic reports and get your message heard when listeners are most captive.
Unit: In radio speak, it's a single commercial message, no matter how long or short.
Volume Discounts: Bulk buying at its best. Purchase a large number of ad spots and watch the price per ad drop, making your campaign bigger and better for less.
Weather Reports Sponsorship: Come rain or shine, your ad will be there. Sponsoring weather reports puts your brand in the daily conversation, no matter the forecast.
Weekend: It's not just for brunch and lazy mornings. In radio land, 'weekend' means from Saturday's first light at 6:00 am to the end of Sunday at midnight. It's prime time for capturing those off-duty ears.
Weekly Reach: Counting every ear that drops by your station for at least 15 minutes in a week.
Weekly Reach %: The slice of the TSA population that your station manages to woo each week.
Zoning: It's like having a spotlight just where you need it. Zoning allows you to target your ads to specific geographic areas within the station's reach, making sure your message lands right where you want it.
