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Who we work with

Built for decisions with money on the line.

We cover media, AI, software, advertising, adtech, ecommerce, and the industries adjacent to them, for every desk whose decisions ride on what the record actually shows.

What we coverMEDIA · AI · SOFTWARE · ADVERTISING · ADTECH · ECOMMERCE · ADJACENT
01

Adtech

Deepest coverage

The pipes between spend and delivery. We trace impressions end to end and read the contracts against the logs: take rates, auction mechanics, identity accuracy, and where verification goes blind.

DSPs, SSPs & exchangesIdentity, data & CDPsVerification & ad fraudRetail media networksCTV ad infrastructure
02

Advertising

The agency and brand economy: who does the work, who takes the margin, and whether the case study survives contact with the record.

Agencies & holdcosPerformance marketingInfluencer marketingMeasurement & attribution
03

Media

Where attention is monetized. Audiences, ad loads, distribution and rights deals checked against what actually ships to screens and speakers.

Streaming & CTVPublishingAudio & podcastingCreator economyGaming
04

Artificial intelligence

What models actually do, who runs the infrastructure, and where the training data came from.

Foundation modelsAI infrastructureApplied AI & agentsData & labeling
05

Software

The SaaS stack audited from outside the data room: customers, integrations, security posture, roadmap vs repository.

Enterprise SaaSGTM & sales techCybersecurityFintech infrastructureDeveloper tools
06

Ecommerce

Storefront to doorstep: inventory truth, review integrity, seller economics, and the supply chain behind the listing.

Marketplaces & aggregatorsDTC brandsLogistics & fulfillmentPayments & checkout
07

Adjacent industries

The connective tissue around the digital economy: telecom, mobile, and the data trade.

Telecom & connectivityMobile apps & app storesData brokers & privacy
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Our customers include:

DESKS THAT LIVE ON VERIFIED FACTS
01 · Law firms

Evidence that survives discovery.

Pre-litigation investigation, expert support, and the record behind the claim: hashed artifacts, chain of custody, methods a court can interrogate.

“Will this claim hold up when the other side gets to challenge it?”
02 · Hedge funds & activists

Conviction, long or short.

Thesis validation against ground truth: products tested, supply chains traced, disclosures checked against what the company actually does.

“Is the story management tells the same one the record tells?”
03 · Private equity & M&A

Diligence beyond the data room.

The data room is the seller’s story. We verify it from the outside in: customers, vendors, technology, ownership, before the wire goes out.

“What would we find out in year two that we should know now?”
04 · Corporates & procurement

Know your counterparties.

Vendor claims verified, partner ecosystems mapped, contract representations checked against delivery. The record before the renewal.

“Are we getting what the contract says we’re paying for?”
05 · Competitive intelligence

See the market as it is.

Competitor deep dives, pricing and product moves tracked at source, win/loss ground truth. A standing intelligence function without the headcount.

“What is our competitor actually shipping, charging, and promising?”
06 · Insurers & underwriters

Exposure priced on evidence.

Claims, counterparties, and risk representations checked against the record before the exposure is written or renewed.

“Does the submission match what the world shows?”
07 · Strategy, risk & compliance

Standing answers, not one-off decks.

Market maps, counterparty checks, and monitored questions for teams whose decisions live on verified facts.

“What changed since the last time we looked?”

One investigation system for any vertical.

The companies change but the patterns are the same.

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