DAYPART
Daypart Labs is our first-party collection and testing operation: a live wall of real devices and a materials bench. Signal and results feed straight into the Research OS, so the deepest diligence questions get answered with evidence we generated ourselves.
Connected TVs, iOS and Android phones and tablets, streaming sticks, smart speakers, wearables, and connected-home hardware. Some sit collecting continuously; others get pointed at a specific question and run under controlled conditions.
When a claim rests on what a product is made of or how it performs, we test the thing itself. Mass spectrometry, teardowns, and sample assays turn a marketing claim into a measurement, and the result attaches to the entity in the knowledge graph like any other artifact.
Nothing from the lab is a loose screenshot or a number in a slide. Each capture and each result enters the OS hashed, timestamped, and tied to the device or sample that produced it, ready to be traced back when a finding is challenged.
Tell us the claim you need tested and the decision it informs.
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