03:00Daypart / channels / Programmatic display
Reclaim Your Programmatic Display Campaigns
Fraud has always made things hard in the world of web display-but there’s brighter days ahead.
- Paid social
- Search
- Commerce media
- Professional networks
- Display
- Online video
- CTV
- Native
Illustrative coverage. Platform availability is confirmed during onboarding.
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Have you given up on programmatic display, especially on the open web? We almost did, too.
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Then we decided to do something about it-and we mean actually do something about it, not kid ourselves about the size of the problem, award ourselves some silly certifications, and call it a day.
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Many people are giving up on programmatic display, and that’s why it’s a bigger advantage to stick with it and do it right.
PLACEMENTS / 04
- loopfeed.exampleProgrammatic · $21,802Flagged
- streamburst.exampleOnline video · $3,090Review
- morningpaper.exampleDisplay · $18,640Allowed
Repeated, automated activity
Paid visits arrive at uniform intervals from a small IP cluster, with no meaningful activity after the click.
- IP cluster
- Repeated requests from a small cluster
- 94%
- Timing pattern
- Uniform intervals between clicks
- 89%
- Post-click behavior
- No meaningful on-site activity
- 96%
Programmatic display
That starts with Daypart, which can help you fight the fraud and become uniquely competitive in this wide-open space.
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