00:00Compare · Vendor comparisons
Lunio vs. Daypart
Lunio is a platform that has excellent coverage of the modern marketing stack, but makes standard blocking volume claims its bread and butter like a legacy platform.
Daypart utilizes a holdout group of impressions and traffic to determine the real difference in the traffic it blocks versus the traffic it doesn’t, not just focusing on blocked volume.
Blocking volume
- Lunio
Measured by holdout
- Daypart
Lunio vs. Daypart, side by side
| Blocking volumeLunio | Measured by holdoutDaypart | |
|---|---|---|
| Who it’s for | If you just want waste cut quickly, with some possible false positives keeping real customers out of the mix, Lunio is probably for you. | If you have the patience for a slightly more careful approach that takes extra care not to cut real potential customers out of the ad mix, Daypart might be preferable. |