22:00Compare · Vendor comparisons
DoubleVerify vs. Daypart
DoubleVerify uses third-party accredited definitions like their “Authentic Impression” to audit advertising programs and see if they adhere to these standards.
Daypart blocks ad spend that does not convert in order to improve performance, without assigning the impression itself any sort of industry standardized grade.
Ad verification
- DoubleVerify
Performance anti-fraud
- Daypart
DoubleVerify vs. Daypart, side by side
| Ad verificationDoubleVerify | Performance anti-fraudDaypart | |
|---|---|---|
| Who it’s for | If proving your impressions adhere to a specific and defined “quality” standard before even reaching the question of whether or not said impression led to valuable action, DoubleVerify may be the solution for you. | If you’re more concerned with conversion and sales driven data being the only metrics driving your fraud blocking, Daypart may be for you. |
| Ownership | DoubleVerify recently being purchased by Nielsen will be a consideration for some advertisers; if you prize synergy between your ad fraud prevention and Nielsen’s measurement suite, or independence from your measurement provider will weigh on the decision. | |
| Using both | Because DoubleVerify does not utilize client conversion data on its social media product, Daypart can close a crucial gap for DoubleVerify users. | |