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19:00Daypart / channels / CTV

CTV Ad Fraud Prevention For Performance

Connected TV ad fraud is rampant due to the high CPMs in play-the same high CPMs that make it so devastating to waste any of your precious budget.

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Daypart / Acme Commerce
ACME COMMERCE / WORKSPACEDecisions
Last 30 days · Sample
EVIDENCE & DECISIONSFICTIONAL SAMPLE DATA

PLACEMENTS / 04

  • loopfeed.exampleProgrammatic · $21,802Flagged
  • streamburst.exampleOnline video · $3,090Review
  • morningpaper.exampleDisplay · $18,640Allowed
LOOPFEED.EXAMPLE / PROGRAMMATIC98% confidence

Repeated, automated activity

Paid visits arrive at uniform intervals from a small IP cluster, with no meaningful activity after the click.

IP cluster
Repeated requests from a small cluster
94%
Timing pattern
Uniform intervals between clicks
89%
Post-click behavior
No meaningful on-site activity
96%
Example decision from the fictional Acme Commerce account.
Preview account · no live connectionDAYPART OS / DEMO

  1. As investment in streaming media via connected TV platforms has increased explosively over the past several years, so has the amount of investment lost to fraud.

  2. Because the cost per ad impression in CTV is significantly higher than in most formats, fraudsters have flocked here to take advantage of this bounty.

  3. We know that measuring this channel is complex, but that’s why Daypart shines here: we won’t make it any more complicated by trying to help.

  4. We’re here to block impressions that have no value in your measurement model, whatever it may be.

Daypart / Acme Commerce
ACME COMMERCE / WORKSPACEYour rules
Last 30 days · Sample
  • ConservativeOnly the strongest fraud matches.99%+
  • BalancedBlock high-confidence fraud. Review the rest.95%+
  • StrictInclude suspicious, lower-confidence patterns.75%+

Selected in this sample: Balanced.
No real rules are applied here.

Preview account · no live connectionDAYPART OS / DEMO
Daypart / channels / CTV

CTV

Lots of cooks already in the measurement kitchen? Don’t worry-we’ll be working the door, tossing out unsavory inventory.

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