21:00Compare · Vendor comparisons
Daypart vs. IAS
IAS reports on the quality of your media and offers you the opportunity to block certain impressions based on their findings.
Daypart blocks media investment and the evidence of that should be entirely apparent in your own reporting and successful on your terms, not Daypart’s.
Ad verification
- IAS
Performance anti-fraud
- Daypart
Daypart vs. IAS, side by side
| Ad verificationIAS | Performance anti-fraudDaypart | |
|---|---|---|
| Control and reporting | IAS offers granular control and extensive reporting on ad fraud so clients can make minor adjustments and very specifically tailor their particular blocking program. | Daypart has a firm view on what constitutes fraud and offers transparency into what gets blocked, but doesn’t expect the end user to become an expert on ad fraud or know every detail about their ad blocking efforts. |
| Who it’s for | If you’re highly specialized in blocking fraud and maintaining media quality, or are not but have time to learn and do this, IAS may be for you. | If you would rather spend time on other advertising program management elements and strategy, or simply don’t have the time for anything but an antifraud program that works with minimal input from you, Daypart may be the solution you’re looking for. |