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Better questions for better media buying.
Explore the ideas behind cleaner traffic, clearer evidence, and less wasted spend.
The Diligence Report
A free Daypart briefing on the evidence behind the stories in advertising, AI, and media.
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Sep 11, 2026 · 8 min read
Inhuman CentAIPede
The torturous process that generates content, end to end...
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Sep 3, 2026 · 9 min readAI Creative
International PL-AI-yers Anthem
You might want to keep some of that generative AI in international waters.
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Aug 27, 2026 · 9 min readAI Creative
Generative AI Creative Issues And You
Sludge not, lest ye be judged...in the court of public opinion (or real court)
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Aug 20, 2026 · 13 min readGEO / AEO
Your Own Impersonal Shopper
Get ready for the Large Language Malls.
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Aug 13, 2026 · 11 min readMobile Privacy
When The Moat Is A Sewer
Get your waders, we’re about to be knee deep in either money, or muck, or both
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Aug 6, 2026 · 9 min readApp User Acquisition
App Tracking Pain & SKAdness
Measurement protocols are never forever. Do they get better?
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Jul 31, 2026 · 13 min readPricing Transparency
Un-principaled Opposition
Principal media is old but it might be subsidizing something new
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Jul 23, 2026 · 15 min readChina
It’s The Smartphone, Stupid
Maybe Eden really is just an Apple in your hand
Deeper Diligence
The Daypart podcast on advertising, AI, ecommerce, and digital media.
- S1E9 Ad Fraud and AI:Combating Bots with Andrew Barrow and Jeromy Sonne Oct 13, 2026 · 20 min 4 sec
- S1E8 Building Brand Credibility in the AI Search Era (with Heather Physioc, VML) Oct 6, 2026 · 27 min 42 sec
- S1E7 AI Is Irrelevant. Whoever Has the Most Data Wins Sep 9, 2026 · 18 min 55 sec
- S1E6 AI Ads, FTC Rules, and State Disclosure Laws: Staying Compliant with Synthetic Performers with Robert Freund Sep 2, 2026 · 28 min 18 sec
- S1E5 Ads for AI Agents: How OpenAds.ai serves ads to AI Agents, Measures ROAS, & What Perplexity’s Block Means Aug 25, 2026 · 31 min 35 sec
- S1E4 Understanding Attribution and Ad Fraud in 2026 with Dr. Fou Aug 19, 2026 · 41 min 5 sec
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