20:00Compare · Vendor comparisons
IAS vs. DoubleVerify vs. Daypart
IAS and DoubleVerify are ad verification platforms using research and third-party accreditation to grade ad impressions quality. They also offer various pre- and post-purchase ad fraud mitigation.
Daypart is a performance anti-fraud system that uses the client’s own performance metrics to reduce the amount spent on ad fraud.
Ad verification
- IAS
- DoubleVerify
Performance anti-fraud
- Daypart
IAS vs. DoubleVerify vs. Daypart, side by side
| Ad verificationIAS | Ad verificationDoubleVerify | Performance anti-fraudDaypart | |
|---|---|---|---|
| How it decides | IAS uses its Threat Lab and associated research efforts to identify ad fraud instances and trends at large to inform its fraud definitions and blocking practices. | DoubleVerify uses an MRC accredited metric called an “Authentic Impressions” as the core of its reports, and its blocking and targeting efforts center on maximizing this metric. | Daypart utilizes only client performance information to optimize its blocking systems and does not rely on any external accrediting bodies. |
| What it covers | IAS and DoubleVerify cover a vast amount of different platforms and many DSPs, being built in the era of programmatic platform and ad network proliferation. | Daypart is focused on a smaller number of channels, notably Meta Ads and Google Ads, that have become dominant in recent years. | |